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About Us

Maui Sunriders Bike Company

We’re avid cyclists who have a passion for bikes - all kinds of bikes!

Lahaina, Kihei, and Paia locations

Customer Service

Over 30 years in the bike shop and bike tour industry

Professional Mechanics & Team

Our team has dozens of certifications and decades of bike experience

Bike Enthusiasts

We love bikes!

The only Maui Bike Shop & Tour Operated by USA Cycling Coaches & BICP MTB Certified Instructors

USA Cycling Coach Certification ProgramBike Instructor Certification Program

Maui Sunriders Bike Company was founded in 2001 as a small family-owned business that filled a need in Maui for a self-paced bike tour from Haleakala all the way down to the sea. We offer a bike ride that makes you feel as if you’re biking at home with family and friends. 

For 20 years, an incredible local family ran this bike tour operation. In 2019, the bike tour business was acquired by two young eager professional cyclists who wanted to make a difference and lessen the impact these tours have on Maui! We take pride in giving all riders a thorough safety instructional demo from our certified bike coaches. We also operate our downhill ride at times that don't impact the community during rush hour and we have several safety checks to make sure each rider will be safe!

As new owners, Covid made us re-think our impact and what we can do to give back to the community. We listened to requests by the community to offer sales and service. In 2021, we expanded our Paia location to also offer sales and service. Shortly after, by January of 2021, we opened our second location in Kihei. We continued to get requests for more locations and so we have now opened our third location in Lahaina December 2022. 

With over 30 years in the cycling industry, our new owners have raced road bikes, mountain bikes & skied professionally. We come from a strong cycling background as coaches, athletes, bike shop/ retail management, and global hospitality management. Our team has been managing bike shops for decades as well as guiding ski & bike trips around the world internationally with all-inclusive packages to the most desirable place to ski & bike on earth! 

We've had the pleasure to see unique boutique bike shops and tour operations around the world. The team wanted to share those experiences and passions with the Maui community. We wanted to create a new bike shop concept here on Maui! We're really excited to offer the local community and global visitors an exciting new bike shop experience! 


Trip Advisor Certificate of Excellence
Maui's Favorite Downhill Bike Tours
Haleakala Bike Tours | 20 Years











We also run an international bike & ski business! We know biking, safety and having fun. We’re here to help you have the best day biking! We’ve guided mountain bike & road bike tours all over Santa Cruz, Lake Tahoe, Switzerland & Italy for the last decade, as well as backcountry ski & snowboard trips to Japan, Switzerland, Italy, France & Austria.


In 2019, we raced in an invitation only first ever Giro E race headlining the famous Giro d’Italia each stage! We also biked & followed the entire 100th Tour de France for our honeymoon. Our knowledge in the biking industry runs deep, and YES, we are those crazy people that like to BIKE UP HALEAKALA! We also LOVE to ride trails! From the Swiss Alps to the Dolomites in Italy to Croatia and the famous peaks in France & Austria to Utah, Colorado, California, and Hawaii - we’ve biked around the world. We love to call the roads and trails of Maui home and hope to make the community safer for the future of biking on Maui.


For the last seven years, we have organized and led the Adaptive Surf & Mountain Bike Camps for the High Fives Foundation. The foundation supports athletes that have suffered spinal cord & traumatic brain injuries. We have brought High Fives athletes as well as military vets out to explore surfing & biking with their new injury. We have led trips around California, Hawaii, Utah & Mexico.

“To Bike or Not to Bike, That is Not a Question.”